February 2012
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David Ogilvy on Copywriting →
youmightfindyourself: April 19, 1955 Dear Mr. Calt: On March 22nd you wrote to me asking for some notes on my work habits as a copywriter. They are appalling, as you are about to see: 1. I have never written an advertisement in the office. Too many interruptions. I do all my writing at home.  2. I spend a long time studying the precedents. I look at every advertisement which has appeared for...
Feb 2nd
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January 2012
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